Why Choose Us

WHAT SETS US APART

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WHAT SETS US APART

 

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We have 25 years of business advisory experience.

We have 25 years of business advisor experience. Established in 1992 as a specialist business consultancy, Business By Design is not a new add on service and it wasn't founded 12 months ago.

 

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Real life entrepreneurship.

Real life entrepreneurship. Sean Martyn has acquired, owned and successfully sold businesses in professional services, retail, manufacturing and publishing. Seven businesses in total.

 

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We won't coach you from a franchise manual.

 

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Our track record of client achievement speaks volumes, so why don't we just hand it over to them . . .

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WHAT OUR CLIENTS SAY

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WHAT OUR CLIENTS SAY

With results like these you will want to work with us too . . .

Sean & the team at Business By Design helped us get clarity with what was an over complicated family business. We now have solid family/business relationships, clearly defined roles and accountability as well as a structured plan with a really clear direction for our business. I encourage other business owners to give it a go, it’s confronting, but gives you a clearer idea on your next steps forward in your business and with your staff. It will help define your goals and shows you a path to get there, with a friendly nudge along the way.

Katie Blake
Race Central

“Quality Accounting engaged Business By Design to recruit a new administrative assistant in October 2015. I was able to confidently delegate the entire process and the successful candidate is nothing short of outstanding. As a consequence I have re-engaged Business By Design to recruit a senior accountant. Nikki & Sean have a highly structured process that we couldn’t replicate internally and it has ensured my staff and I can focus on our clients and not be disturbed by this crucial but time and resource hungry task.” – January 2016.

Fiona Jeff
Quality Accounting

“Sean has been instrumental in assisting the partners at RDM understand the difference between running a ‘practice’ and a ‘Business’. By holding us accountable and guiding steady improvements in core profit drivers like marketing, sales,  staff productivity  and internal systems  we have seen a significant turnaround in morale and profitability over the last 12 months. We understood and accepted the importance that design plays in performance. It took a routine of monthly support and advice from Business By Design to see us implement positive change. If you are ready to listen to some sage advice, built on years of practical small business experience, you would do well to engage Sean and the Business By Design team sooner, rather than later.”

Michael Lamont
Resource Design and Management

“Sean was engaged as our “business coach” to formalize the structure within the existing business at Kelly Grains with directors & senior staff. His brief was to implement regular reporting by Executive & Departmental mangers with action based meeting outcomes. As a result we now have an improved professional approach to all aspects of the business operating functions. In addition, Sean was also tasked with the development of a succession plan within the family directors.

Sean’s expertise & open approach allowed him to understand & successfully managed the many business & interpersonal issues within this family business. Sean has a welcoming, helpful open approach & showed a professional & respectful attitude at all times in his work with the family & staff. I would recommend Sean for any business or individual, who is looking to improve the functions…

Bill O’Connell
Kelly Grains

“I engaged Nikki at Business By Design to recruit a number of staff during 2014-2015. In every instance Nikki was able to find excellent candidates and ensured we used a comprehensive and highly systematic process that meant nothing gets left to chance. Getting the right people on the bus is priority # 1 in any business and we highly recommend Business By Design to assist you in this task.” – December 2015.

John Plunkett
CornerPost Creative

“Sean was fantastic and easy to deal with when I needed a little advice on a particular matter for my business. He was clear, concise and ‘straight shooter’ in his approach to the solution, which I appreciated.”

Sam Wardman
CornerPost Creative

“Before engaging Sean, my business and I were stuck. I was questioning the future and the return for effort my business was providing. Sean quickly lifted the fog, he provided a clear pathway forward and I now enjoy more control over the business, better margins and much more confidence about the future. If you want to get your business working for you again (rather than the other way around) get Sean on your team ASAP.”

Peter Williams
Axis Print Solutions

“Things started to change – immediately! On my first one day session with Sean he ‘reshuffled’ my thought process, coaching me to take one step back from the start, then hold the line, hold the line, (whilst recruiting) until we were confident we had a candidate that would not only suit the role, but would go the distance in that role for a ‘substantial’ period of time. This then allowed the business to take two steps forward by having made the right choice, and six months down the track have a valuable team member”

John Plunkett
Three Rivers Machinery

“The ultimate measure of Sean’s impact is that within 8 weeks of employing Sean I was confronted with the challenge of needing to take maternity leave as CEO. I can now say that as result of the change’s we have instigated together in the following 6 months, I am now confident in my management teams capacity to guide and manage the business during my absence and I will be retaining Sean to act as their executive coach whilst I am away.”

Sarah Furney
Ben Furney Flour Mills

“Sean has been a valuable advisor and sounding board for a major real estate development project in aged care and retirement living we have undertaken, he has given us great confidence in our strategic planning, risk management and in the high level negotiations with partners, financiers and other key advisors. The addition of Sean to our family business team has dramatically improved our decision making, problem solving and the speed with which we achieve results, saving us time, money and distress.”

Darrell Hodges
Parkes Garden Estate

“I would suggest engaging Sean as a coach/mentor if you are feeling like you are working too hard in your business and feeling like you need a fresh approach to the way you operate your business.  If you have concerns about productivity and whether your business is operating in the most efficient manner.  If you are prepared to invest in your future and the future of your business then I cannot recommend Sean’s services highly enough.”

Fiona Jeff
Quality Accounting

I have had the pleasure of working with Sean and mutual clients. Sean is a passionate and inspirational facilitator, business coach and leader. His approach is to develop his clients into autonomous learners. He achieves this through teaching them the skills required to problem solve, not to become dependents. Under Sean’s coaching, clients are encouraged to think of their businesses as corporations. A vision is clarified, policies developed and business plans implemented. Boards are established, key stakeholders (family, professional advisers and bankers) become more engaged to leverage ideas and perspectives. Communication is one of Sean’s strengths. This skill has assisted many our client’s transition their businesses intergenerationally. Despite recent tough economic and seasonal conditions, Sean’s clients have consistently achieved healthy returns.

Stephen Rafferty
Specialised Solutions

Coffs Harbour City Council utilises an Enterprise Facilitation model for economic development. Business By Design has the resources and capacity to assist us in this endeavor of growing local business by supplementing a business owner’s skill with their management capabilities.

Barry Davis
Coffs Harbour City Council

In my role as GM for The New Zealand Whisky Company I reported into the Board of Directors, on which Sean had a role as an adviser to the Board. His contribution to strategy, finance and especially holding a challenging CEO to account was both highly professional and impressive.

Sean asked difficult, pertinent and timely questions to the CEO and GM to ensure the business was focused and moving in the right direction. Every young business and/or early entrepreneur needs someone on their Board like Sean – to ask the hard questions and break through hubris, apathy or under-performance.

I would recommend Sean for other Board advisory roles or as a Director

Troy Trewin
Lark Distillery

Sean’s unique and practical approach to assisting his clients is a refreshing point of difference in a crowded advisory market.

A willingness to work side by side with business owners is where those savvy enough to engage Sean and the team at Business By Design are gaining the value.

I have had the opportunity to listen to him interact with business owners and hear his practical strategies for attacking issues faced by a business.

I believe that Sean’s ownership of a range of different businesses over his career, allows him to offer his clients advice which is realistic. He seems to me to have the ability to cut through the management jargon and link those concepts through to the day to day issues that his clients are working through.

It is rare to find an advisor who is focused on building a real partnership for success rather than just providing advice.

Angus Smyth
MBT Lawyers

I have been in my current business for 5yrs, it was a very strong business but I went through a business partnership break down and that placed extra stress on me and the business and it showed . . . Since working with Sean, my business has become solid again and I have a future plan that I can work towards and achieve. I now have more structure in my every day running of the business, my staff have a clearer direction which is leading to increased productivity, and I have clearer structure and expectations that I can personally work towards for improving my business and also my personal goals.

Renee Atkins
Beachbodies Health Club

In April 2013 the management team of the Coffs Harbour Chamber of Commerce asked Sean Martyn to speak at our monthly chamber gathering. We found Sean’s presentation enlightening and entertaining. It created a positive disturbance among the participants at the event, which I am aware lead to immediate actions by some of these attendees. If you are looking for a professional presenter that is engaging and able to challenge business owners to bring about positive business outcomes then I recommend Sean Martyn.

Garth Shipperlee
Coffs Harbour Chamber of Commerce & Industry

Galambila AHS Inc. engaged Principle focus to assist us in developing a Business Continuity Plan.  Sean and Nikki were able to work with us under very tight time frames to develop a document which both suited our current needs and is able to be built upon as our business complexity grows.  Throughout the engagement Principle Focus met or exceeded our expectations, was prompt, dependable and professional.  I would have no hesitation in recommending them.

Peter McFadyen
Galambila Aboriginal Health Services Inc.

All decisions facilitated by Sean . . . are aligned with goals and vision of the family unit . . . accountability is critical to success in a family business. Sean can quite often see risks that the family and management have not foreseen and help to manage those risks.

Andrew Dowd
Dowd Group

We could never have imagined the difference a business coach could make until Sean showed us that, if you put a few simple processes into place your business can work for you – not you work for your business! . . . We have certainly seen the benefits of having Sean as our business coach and part of our team. And it didn’t take years or months . . . We saw the changes immediately

Marnie Tuck
Ruby Main

One of Sean’s greatest attributes is that he is not afraid to bring out the tough questions and then bring our team together in a controlled environment to answer these questions. In a business of many and varied personalities, he has kept he family together, put succession/estate planning in place and we all still sit down and have a Christmas lunch together. . . This is where Sean’s professionalism truly paid off.

Dan McKemey
McKemey &Co

Sean has a remarkable capacity to see what is sometimes hidden from the business owner/manager, I highly valve this trait; and we have successfully solved some difficult issues together. . . business has grown substantially, we have attracted new staff, highly desirable clients and projects, acquired new assets and our profitability has improved.

Sean Coddington
Coddington Constructions

Sean is a strong, systems-focussed character who is very knowledgeable on a range of subject areas that impact small business. He is an excellent communicator and a captivating educator. One of Sean’s great attributes is being able to identify the weak link in a business, and the processes needed to address this. He brought accountability and abundance-thinking to our business . . . Sean isn’t afraid to ask the hard questions and we highly valued this in him.

Nigel and Kate Kerin
Kerin Ag

Sean is a real driver of change, challenging the status quo, asking the hard questions, and is results oriented. I can recommend Sean to anyone that wants to make fundamental changes to improve their situation, is open to be challenged and is ready to act on those challenges.

Bruce Gibson
Bank of Queensland

Sean is a great business coach he has the tenacity and fortitude to bring the best out in the coaching interaction

Ian Burns
Actionable Asia Pacific

CASESTUDIES

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SUCCESS STORIES

Learn how businesses are using our coaching services to
increase their profits and grow their businesses

Success Story

Success Story

The main challenge in succession planning is maintaining a commercial perspective while also maintaining personal considerations

Success Story

Success Story

. . . things started to change – immediately!

Success Story

Success Story

…we have a new business mindset and now we have great results

Success Story

Success Story

… my business has become solid again and I have a future plan that I can work towards and achieve

Success story

Success story

… I now enjoy more control over the business, better margins and much more confidence about the future

Success Story

Success Story

…we have now diversified our business, and feel secure about the future of both generations

Success Story

Success Story

. . . We actually changed pretty much everything, it took 5 years but the results speak for themselves

With results like these you will want to work with us too . . .

TESTIMONIALS

CASESTUDIES

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SUCCESS STORIES

Learn how businesses are using our coaching services to
increase their profits and grow their businesses

Success Story

Success Story

The main challenge in succession planning is maintaining a commercial perspective while also maintaining personal considerations

Success Story

Success Story

. . . things started to change – immediately!

Success Story

Success Story

…we have a new business mindset and now we have great results

Success Story

Success Story

… my business has become solid again and I have a future plan that I can work towards and achieve

Success story

Success story

… I now enjoy more control over the business, better margins and much more confidence about the future

Success Story

Success Story

…we have now diversified our business, and feel secure about the future of both generations

Success Story

Success Story

. . . We actually changed pretty much everything, it took 5 years but the results speak for themselves