Who We Are

Business By Design is a boutique advisory firm with an enviable track record of providing advice to business for over 25 years.  Specialists in the ‘Art of Business’, rather than experts in any particular sector/industry, we offer commercially tested and market proven tools and methods that are both easy to understand and fast to execute. Business By Design offers bespoke solutions to only a small, select group of clients . . .  that is what sets us apart.



Sean Martyn

Sean Martyn

Principal & ‘The Coach’

Sean is passionate about nurturing the self-confidence, leadership and business skills of the business owners and executives he advises. He aims for a truly interdependent partnership that’s focused on the personal and professional development of his clients.   Sean has more than 20 years’ experience consulting to a broad range of business owners in diverse businesses, and at varying scales of operations from start-ups to established national brands.   Sean has coached and mentored businesses owners and senior executives in Australia and internationally, advising on strategy and business development. His expertise includes business model redesign, business planning for growth, effective marketing and sales execution, mergers and acquisitions and dealing with the very complex issues of succession planning, sale and other exits.   Sean has assisted clients transfer $150 million of business assets between generations and has also advised on the sale or acquisition of businesses assets valued in excess of $75 million.

Nikki Tomasoni

Nikki Tomasoni

Client Services Manager & ‘Assistant Coach’

Nikki is passionate about helping business owners build robust systems that improve business results and leverage management’s effectiveness and reach. With more than 15 years’ experience in business administration and management Nikki supports businesses owners and executives, advising on HR management and recruitment, marketing strategy and execution, business process and blueprinting. Currently Nikki supports a number of our clients with their business systems and has embraced the world of virtual teams with both hands. We don’t know how she does it, but Nikki has proven her strengths in managing her time, balancing business needs and client demands – all from her laptop!

James Mason

James Mason

Mindshop Portal Architect

James Mason is Managing Director of Mindshop. He personally designs over 165 leadership/strategy training workshops Mindshop run annually to organisations ranging from billion dollar corporations to micro businesses.   James has a wealth of experience designing leadership programs to achieve commercial objectives. He provides program architecture and support to the Business By Design team through our business alliance partnership.  

Andrew Hodges

Andrew Hodges

Harrison Assessments Specialist

Andrew Hodges is a business coach with over 25 years experience working in large organisations. He is also a certified distributor of Harrison Assessments. Andrew supports Business By Design to provide tailored solutions for businesses and organisations to acquire and develop talented staff. He also assists our team to implement employee engagement systems, development programs and succession planning objectives.

Mike Boyle

Mike Boyle

Sales Specialist

Mike’s purpose in life is to ‘create environments of potential’. There is no better setting in which to practice this mission than in the world of sales. After starting his career as an eager graphic reproducer in the depths of a pre-press house, Mike quickly found his forte and entered the world of sales. Moving swiftly, the peak of his learning came from working at Xerox, he brings his years of experience at a myriad of organisations into the practices and beliefs at Banjar Group. Mike’s extensive experience has allowed him to connect with people from all industries and walks of life across the globe. The common thread in all these interactions is the universal desire of people to ‘do better’. His passionate and energetic personality lends itself to connecting quickly with others and building a relationship of trust in which to share the experiences of the sales game. He thrives on the challenges presented and strives to present solutions and possibilities to achieve successful outcomes. Mike’s practical and educational knowledge have provided a firm foundation for developing programs and presentations ideally suited to today’s sales professional. His ongoing interest in the science of sales makes him a source of insight and the perfect coach for those lucky enough to be in his ‘Sales Rockets’ inner sanctum. Most recently this has been demonstrated in the production of a White Paper; Sales Shift 2020. An insight to the future of selling and how to transform your organisation’s Sales Function to align with a rapidly changing Business World. With a genuine passion for sales and enthusiastic personality, Mike is the perfect source of inspiration for sales teams and individuals. Business leaders know to rely on him to ‘cut through the crap’ and get their sales vision in check!

Allan Parker

Allan Parker

Negotiation & Communication Specialist

Allan Parker is our negotiation and communication specialist. His projects included facilitation of Public Policy, Organisational Change, Strategic Planning, Corporate Restructures and Mergers with many leading organisations in Australia and Internationally. His clients have included Microsoft in 11 countries, AMP, BNP Paribas in 4 countries, Macquarie Bank in 4 countries, NSW Bar Association, Deutsche Bank, five different Ombudsman’s Offices in Australia and New Zealand, The Royal College of Physicians, the OECD and United Nations. He is the co-author of the best-selling book  'Switch on Your Brain'; author of the 'Negotiator’s Toolkit', and is one of the co-authors of 'Beyond Yes - Negotiating and Networking'. Allan Parker is the Managing Director of Peak Performance Development Pty Ltd, a Sydney based consultancy company, operating both within Australia and Internationally, in the areas of Negotiation, Organisational Change Facilitation, Training and Dispute Management.

James Atkins

James Atkins

Marketing Strategy Specialist

James is an experienced business advisor and company director having held senior management roles in highly competitive markets including retail, financial services and energy. A seasoned business and marketing strategist, James has developed and delivered high levels of strategic insight and creativity in identifying and rolling out new business strategies and product innovation.  As the Principal of Vantage Strategy & Marketing James works with a wide range of organisations helping them clarify their strategy and implement change. Since 2008 Vantage has helped clients from more than 20 industries grow and prosper. James has over 16 years experience as a non-executive director, including as Chair of two organisations. He currently is the Chair of hockingstuart, Deputy Chair of Greening Australia and a non-executive director of Connective Group, BIG4 Holdings, Your Porter and Circus Oz. James has a Bachelor of Commerce degree, and is Graduate of the Company Directors course and The Role of the Chairman course at the AICD.

Glen Knight

Glen Knight

Lean Specialist

Glen Knight is our lean specialist. With a diverse career spanning over 28 years, Glen has worked with many companies to implement quality management systems, lean thinking and lean practices in the workplace. Glen also delivers Lean programs from Certificate III to Advance Diplomas in lean systems and practices. He is our teams go to man when it comes to service and product deliver improvements for our clients.   As Glen says . . . Lean thinking and Lean can help any business in any sector - Lean is not just 'manufacturing.'

Our Values





    We go above and beyond for every client’s success.



    We lead by example and always 'walk the talk'.



    We design simple solutions to complex problems.



    We recognise & nurture people's talents, encouraging them to reach their full potential.



    We constantly feed our minds and support lifelong learning of others.



    We move fast with bold & brave calculated decisions that strive for excellence.



    We actively build and maintain relationships with all our business constituencies.



    We maximise the long term return to clients and being mindful of our overall responsibilities.



    Be a highly effective, lean and fast moving business.



    Contribution is measured on output rather than input.


  • FUN

    We approach each day with enthusiasm and celebrate achievements.






    You set the target. We hit it.


    You can speak directly to our past and present clients.


    All our fees are outlined up front before the project begins. No surprises.


    Our clients have unlimited access to us during our engagement.


    You’ll have access to Sean Martyn or Nikki Tomasoni. Your interests won’t be delegated to junior staff.


    We work with all our clients to design specific, measurable goals tailored to your business. We have no use for off the shelf solutions.


    We have over 20 years of management consulting and business development experience.



    We work towards a healthy life balance that earns a profit while treating people with the respect they deserve.


    We embed ourselves in your business and work as part of your team.


    Designed and refined over 20 years of practical application.


    We’ll ensure your work is done on deadline so you have the information you need when you need it.


    We have worked with all sorts of businesses so we’re confident we can tailor a solution to fit your specific needs.


    Your success is our success. We'll give you the knowledge and support you need to design your future.