What do many successful businesses and leaders have in common?
They’re the first names that come to mind when people think about their particular industry.
Think about what comes to mind when I ask:
Fast food . . . McDonalds!
Mobile Phone . . . Apple!
Sports shoes. . . Nike!
You may have different answers but, in each instance, you immediately knew a name or brand.
These businesses have established a level of trust that influences people to think of their business in the right way, at the right time?
If you and your business can position yourself so that whenever an opportunity arises, people will already be thinking of you, then you are truly on top of the minds of those who matter most.
John Hall’s insightful Top of Mind identifies 4 specific questions every business should ask:
- Am I delivering real value to my customers every day outside the products and services that I offer?
- Do I understand the real needs and pain points of my customers and prospects?
- If my customers are having a significant problem, would they think of and contact me first?
- Do my customers like and trust me?”
It’s question 3 that is the most important
If you can easily solve a person’s problem and they think of you first before any other option, you are poised to make an ‘easy’ sale.
I encourage you to honestly ask yourself the four questions above.
Business is about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Being top of mind is having marketing strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. If you are having trouble identifying your ideal customer then download our Customer Avatar template.
Business is never “just” business. It’s always about relationships. Position yourself for success by establishing and developing strong relationships that keep you and your brand Top of Mind.
Sean ‘Top of Mind’ Martyn
PS: Whenever you’re ready . . . here are 4 ways we can help you grow your business:
- Join the Business By Design HUB & connect with other businesses who are scaling too. It’s our private Facebook community where we share the latest insights, business tips and ask questions about business. — Join now by just Clicking Here.
- Download The Profit Booster Hacks for business. These 12 simple strategies guarantee more profit in your business without having to find any new customers! – just Click Here …….it’s free
- Join our Business Leaders Program. There are 4 key elements to the program that guarantees success; Coaching & Training / Workshops / an Online Support portal and scores of tools / An active Peer-To-Peer Network of clients helping each other. To find out more – Click Here
- Work with me and my team privately. If you’d like to work directly with me and my team to take your profit from 6 figures to 7 figures and beyond … just reply to this message and put “Private” in the subject line… tell me a little about your business and what you’d like to achieve together, and I’ll get you all the details!