We’re all concerned about where things are headed. Nobody has a crystal ball about how it will play out. But let me be clear.
These are NOT the end times. These ARE uncertain times.
We should hope for the best . . . and plan for the worst.
The best (and only way) to stay ahead of this thing . . . is to have a pivot plan.
Tough times are always about opportunities . . . opportunities to do things differently, to spawn new industries and business models.